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Compared to other businesses, Hotels have two uniquely differentiating characteristics: on one hand their operation is inexorably tied to the building that houses them and, on the other hand, running a hotel is very demanding both internally, as it usually involves numerous labour intensive departments, as well as externally, as they operate in a fiercely competitive international market that has strong local elements. For consultancy services to add value, whether they are in the form of a market study or a feasibility study or a valuation or a mystery guest audit etc, it is therefore necessary to have an appreciation of these unique characteristics as well as a deep knowledge of the market in which a particular property operates.

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