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Greek Hospitality Industry Performance - 4th Quarter 2013

Introduction

This newsletter provides a snapshot of the performance and outlook of the Greek hotel industry, within the broader context of the international hospitality industry as well as of Greek tourism and Greek socio-economic developments.

% Change in International arrivals1 in Greek airports, 2013 compared to 2012

Region
% Change Q4
% Change YTD Q4
Athens
14.3%
2.5%
Thessaloniki
12.0%
3.4%
Rest of Greece
30.5%
14.9%
Source: SETE, processed by GBR Consulting

% Change in RevPAR2 in Greek hotels, 2013 compared to 2012

Region
% Change Q4
% Change YTD Q4
Athens
13.9%
11.2%
Thessaloniki
10.7%
-5.9%
Resort
28.4%
16.3%
Source: GBR Consulting

RevPAR in Competitive Destinations, 2013 compared to 2012

Region
% Change Q4
% Change YTD Q4
S. Europe
6.2%
6.0%
Rome
-0.4%
1.5%
Madrid
-10.6%
-7.8%
Cairo
-42.3%
-25.5%
Source: STR Global, processed by GBR Consulting

Commentary

Confidence in the Greek economy returning

Very high tourist satisfaction rates in Athens and Thessaloniki

Hotel transactions

Outlook 2014

Expectations for 2014

Barometer - legend

Endnotes

1 The international arrivals statistics are based on SETE calculations compiling the data from 13 major airports of Greece, representing 95% of foreigners' arrivals by plane in Greece and 72% of total foreigners' arrivals. Thessaloniki airport does not distinguish between arrivals of Greeks and foreigners.

2 RevPAR : Revenue per Available Room; for Greek resorts, calculations are based on TRevPAR (i.e. Total RevPAR).

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