Report: Hotel Brands in Greece

This report shapes a clear and up to date picture of the current hotel brand landscape in Greece. The report contains clear analysis of hotel brands in Greece and gives an overview of each brand and its Greek hotel members, an extensive analysis on hotel branding per hotel category as well as analysis per geographic region (see summary and table of contents below).

Report date: September 2013
Price: € 195
Pages: 489
Format: PDF
Language: English

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Invoice

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Which brands are covered in the report

The report incorporates branded chains which have at least two hotel properties in their portfolio and are branded as a group. Four brand types have been categorised and analysed:

• International brand: an international brand is a hotel brand that has a presence in
  more than one country;
• National brand: a national brand is a brand that has a presence in various
  geographic regions within Greece with no presence abroad;
• Local brand: a local brand is a brand that is present in only one geographic area in
  Greece;
• Consortium: a consortium is a marketing partnership of a group of individual hotels.

Table of Content

1. Introduction
   
   
2. Methodology
   
   
3. Hotel sector in Greece (snapshot of total number of hotels / rooms in Greece)
   
   
4. Hotel brands in Greece
   
   4.1 Overview
   4.2 Analysis per hotel category
   4.3 Multiple branding
   4.4 Analysis per geographic area (prefecture)

Appendices

A: Detailed overview per brand including company logos

• International brands
• National brands
• Local brands
• Consortia

B: Map of prefectures of Greece

C: Detailed analysis per prefecture

• Attiki (separated into Athens, Piraeus and Rest of Attiki)
• Aitoloakarnia
• Argolida
• Arkadia
• Arta
• Axaia
• Chalkidiki
• Chania
• Chios
• Corfu
• Cyclades
• Dodecanese
• Drama
• Evia
• Evritania
• Evrou
• Florina
• Fokida
• Fthiotida
• Grevena
• Ilia
• Imathia
• Ioannina
• Iraklio
• Karditsa
• Kastoria
• Kavala
• Kefalonia & Ithaki
• Kilkis
• Korinth
• Kozani
• Lakonia
• Larisa
• Lasithi
• Lefkada
• Lesvos
• Magnisia
• Messinia
• Pella
• Pieria
• Preveza
• Rethymno
• Rodopi
• Samos
• Serres
• Thesprotia
• Thessaloniki
• Trikala
• Viotia
• Xanthi
• Zakinthos

Tables, Figures and Maps

Tables

• Table 1: Hotel units, hotel rooms & average hotel size in Greece, 2000-2012
• Table 2: The largest brand schemes in Greece with more than 1,000 rooms in total
• Table 3: International brands in Greece, ranked by room count
• Table 4: National brands in Greece, ranked by room count
• Table 5: Local brands in Greece, ranked by room count
• Table 6: Consortia in Greece, ranked by room count
• Table 7: Branded Properties per hotel category and type of brand
• Table 8: Penetration of Branded Hotels per Category
• Table 9: Overview of number of brands used per type of brand
• Table 10: Overview of number of brands used per type of brand for 5* hotels
• Table 11: Overview of number of brands used per type of brand for 4* hotels
• Table 12: Overview of number of brands used per type of brand for 3* hotels
• Table 13: Overview of number of brands used per type of brand for 2* hotels
• Table 14: Overview of number of brands used per type of brand for 1* hotels
• Table 15: Branded Hotels per prefecture, ranked by market penetration
• Table 16: Branded Hotel Rooms per prefecture, ranked by market penetration

Figures

• Figure 1: Branded versus non branded hotel properties in Greece
• Figure 2: Branded versus non branded hotel rooms in Greece
• Figure 3: Type of brand usage 5* hotels
• Figure 4: Type of brand usage 4* hotels
• Figure 5: Type of brand usage 3* hotels
• Figure 6: Type of brand usage 2* hotels
• Figure 7: Type of brand usage 1* hotels
• Figure 8: Percentage branded hotels per category
• Figure 9: Percentage branded hotel rooms per category
• Figure 10: Multiple branding of hotels by number of brands
• Figure 11: Multiple branding of hotel rooms by number of brands

Maps

• Map 1: Branded hotels as a percentage of total hotels per prefecture
• Map 2: Branded hotel rooms as a percentage of total hotel rooms per prefecture
• Map 3: Prefectures with more than three internationally branded properties
• Map 4: Prefectures with more than 500 internationally branded hotel rooms
• Appendix B: Map of Prefectures of Greece